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VERSACE
VJC is a cutting-edge fashion designer of luxury goods, fragrances, accessories and lifestyle for men and women.

A designer to the stars, Versace brought vitality and art to an industry considered out of touch with the street. Though he started designing clothing in 1972 for other houses, it wasn't until 1989 that he began designing couture. In less than 10 years, Versace built an empire worth $807 million. He used celebrities, including Madonna, the Artist (formerly known as Prince), Jon Bon Jovi and Tina Turner, as models for both the runway and print ads.

Donatella Versace (born 1959) is a goddess of fashion. The female figurehead of one of the few remaining family-run fashion houses, she presides over seven brands under the Versace name. Her flamboyant, party-girl image has become synonymous with Versace itself.

Gianni Versace (born 1946) and Donatella grew up in Reggio Calabria, southern Italy. While her much older brother moved to Milan to seek his fashion fortune, Donatella studied for a degree in languages at the University of Florence. While there, her brother's career took off. After working for Callaghan and Genny, he set up his solo label in 1978. Suggesting the family's love for bright colours, body-hugging shapes and a large dose of glamour, it was a great success. He called on his younger sister to help develop the brand. The two worked together for much of the '80s and '90s, with Donatella concentrating on the sumptuous advertising images for which Versace is known to this day. She also set up the children's line, Young Versace, in 1993 and worked as head designer on the diffusion label, Versus.

 

 
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